Springboardd Advertising and New Brand building capabilities

In an ever-changing, complex and highly competitive era, brands need to create and own a space — hinge on to that space, and grow that space without getting distracted. Springboardd is a New Brands partner, a creative agency, a management consulting company — delivering end to end solutions across the entire brand and customer experience

A team with an established track record of driving new brands to leadership positions in competitive markets

Springboardd created a differentiated positioning platform and an advertising campaign for a new mid-priced hotel chain.

A team with an established track record of driving new brands to leadership positions in competitive markets

Springboardd created a differentiated positioning platform and an advertising campaign for a new mid-priced hotel chain.

Springboardd’s parent company Percomm Communications came into existence in 2001. Before 2001, it was creating brands and growing businesses under the banner of Perfect Communications

OUR CAPABILITIES

Our advertising and new brand building capabilities extend across every category and consumer segment and include strategy, planning, creative development and production—offering fully integrated solutions to deliver across the entire brand spectrum

Advisory on Pricing and Distribution
Annual Planning
Brand Advisory, Management
Brand Architecture
Segmentation
Category Insights
Consumer Research, Consumer Insights
Brand Positioning and Value Proposition
Brand Strategy
Branding Re-engineering
Brand Naming
Brand Identity
Brand Logo
Brand Mascot
Brand Narrative
Brand Planning
Brand visibility
Communications Strategy and planning
Media strategy
MeTSA Media Planning
Digital strategy; Social Media strategy
Social Media; Budget, Frequency, Reach Planning
Social Media; Implementation & Management
Public Relations; Strategy and Content
B2B campaigns
Retail strategy
Market Visibility; Planning & Execution
In-store strategy
Sales promotion strategy and execution
Packaging strategy

Creatives; Television Communication
Creatives; Digital Communication
Creatives; Print (Newspapers) Communication
Creatives; OOH
Creatives; Packaging
Creatives; Retail Communication
Creatives; Exhibitions & Events
Creatives; Social Media
Creatives; Web development UI, UX
Creatives; Graphic Design
Creatives; Direct Mail, Email
Creatives; Store design, Merchandising, Signage
Films; Advertising commercial
Films; Animation and Graphics for social Media
Film; Educational Films
Film; Social Communication
Film; Product demos for e-commerce
Content writing
Exhibition; Design and Execution
Innovating with Purpose
Launch Events; Design and Execution
Photography
Retail Audit
Thematic Distributor Dealer Meets; Design and Execution
Campaign measurement and ROI

OUR EXPERTISE BY INDUSTRY

FMCG; Breakfast Cereals
FMCG; Personal Care
FMCG; Tea
FMCG; Dairy Products
Food Service Industry
OTC; Healthcare products
OTC; Ayurveda
Generic Pharmacy
Rural Markets — Agricultural Products: Fertilizers & Bio-Stimulants
Consumer Durables Mattresses
Consumer Durables Small Home Appliances
Consumer Products
Commodities; Imported Fruits
Commodities; Sugar
Web Technology
CSR
Retail
Fashion & Apparel
Hotels
Car Rentals
Real Estate; Premium Residential
Real Estate; Middle Class Housing
Real Estate; Affordable Housing
Aerospace and Defence

Our Team

Pratik Mathur

Pratik is a Director in Springboardd and is now steering the company towards next level of growth. He leads the Films & Digital Videos division at Springboardd. Pratik has over 10 years of industry experience and has worked for major OTT platforms and Television channels like Netflix, Amazon Prime, Discovery Channel, Hotstar and Epic Channel.

Pratik’s films have screened in many countries like Spain, Italy, the West Indies and at the prestigious Kala Ghoda Arts Festival, Mumbai & Raindance Film Festival, London.

Sumit Mathur

With over 27 years of experience in advertising, Sumit has Played a key role in building Brands like Sleepwell Mattresses and Buddy Davis Leisurewear. A truly versatile advertising Person, Sumit is as comfortable with Technology as he is with aesthetics. The Original Entrepreneur, Sumit has a deep understanding of the Indian Environment at the Grass-Roots Level. Sumit Handles Creative Art and heads SPRINGBOARDD.

Ajoy Bhan

Ajoy has over 12 years of experience in advertising with J. Walter Thompson, where he was Associate Vice President & Senior Creative Director. Over the years, Ajoy has worked on leading Brands like Maggi Citibank, Maruti, Hero Honda, Swatch, Rado, Omega, Indian Express, Bridgestone, Ford Ikon and the Indian Army among the several others. Ajoy has won the awards, at the New York Advertising Festival, Bombay Ad Club, Delhi Ad Club, Calcutta Ad club and the A & M Awards.

In 1997, the Indian Army Recruitment Campaign won Campaign of the Year at the Bombay Ad Club. Ajoy was elected copywriter of the year by the Delhi Ad Club in 1999. Ajoy was the creative director with Springboardd. Ajoy is now a Senior consultant, as he is currently a successful writer and columnist.

Rajiv Mathur

In-charge of Marketing and Media Operations, he has over 20 Year of Experience in advertising, marketing and sales with Companies like Lintas, UB Group and Dabur. Rajiv has worked on Brands Like Motorola, Binnies Chips, Maltova, Dabur Chyawanprash, Hajmola, Pudin Hara, among several others. His new brand work includes Motorola, Binnies Chips, Denta Care, Sleepwell, Buddy Davis, VOI, Twinnings Tea. Rajiv runs a very successful venture in Global University education and is now a Senior Consultant.

ABOUT US

INDIA

MUMBAI, AHMEDABAD

GURUGRAM

NEW DELHI

IRELAND

DUBLIN

INDIA

NEW DELHI

GURUGRAM

MUMBAI

IRELAND

DUBLIN