Ayouthveda’s existing investments in their brand strategy showed that the business did not have a target audience. This is important in a parity products market to provide focus for any communication that the business seeks to do. The business also lacked a uniform look for their wide range of disparate products. A distinct, uniform look that is in sync with a brand narrative was critical for Ayouthveda’s products to stand out
In sum, Ayouthveda needed a universal, standardized, and easily recognizable brand language across all brand communication.
Ayouthveda was given a visual anchor in the form of a graceful tree with deep roots to represent this value. If Ayouthveda communicates this anchor/proposition distinctly and effectively, it would provide the much-needed narrative for the business to differentiate itself from its competitors. Ayouthveda began to create a uniform look for their products with this value proposition in mind. Website design and consistent product packaging in line with this narrative further sought to differentiate Ayouthveda’s products – be it online or at the market – to help the products stand out in every way.