The business’ specialty was essentially an apple dipped in caramel or chocolate. We coined the name, “Wrapple Street.” Potential customers tempted to try out the specialty dessert would want to try out the other variations once they visit the store. The wrapples — being based on different kinds of fruit — would particularly attract the health conscious willing to try out more. The brand would be built on “Health Cocooned in Flavours.
The first of its kind fruitisserie in the dessert industry
Wrapple Street was also unique like its product. The concept of selling what is essentially fruit in dessert form also merited creating a completely new category in the dessert industry. Wrapple Street was positioned as the first fruitisserie in the world