Now how can we support our positioning and help our consumer reduce belly fat through cornflakes, oats, museli? We got our answer in Fiber. Eating Breakfast that is rich in fiber would help in enhancing the satiety factor—making a person feel fuller and not feel hungry for a longer period of time. And hence she would not reach out to fried snacks that may make her fat.
So our premise was you may go for any cornflakes brand when you want nutritious breakfast but if one wants to also reduce belly fat then go for ZEROBELI. Our client in support of the idea; enhanced fiber content in the product range and made it slightly higher percentage in comparison to available products. Promoting higher fiber intake and how it helps in keeping a person fitter became the mission of ZEROBELI.